Digital technology is changing everything about business today. Why? Because it gives organizations the ability to build continuous two-way communication into every customer touch point.
Most leaders and project teams think this is simply the evolution of “IT”—leaving business management unchanged. This is not true. As this technology becomes embedded in literally every phase and process of our businesses, we need new organizational structures and management practices capable of leveraging these new capabilities.
Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously, from Harvard Business Press, describes the tools, techniques, and practices that managers need to thrive in this new world.
Jeff Gothelf and Josh Seiden have been working with leading organizations that are inventing the tactics to respond to this sea change. In this book, they bring these revolutionary tactics to you. There's no other book out there addressing this and helping leaders understand what to do.